Marketing

Boost your e-commerce and retail business by online marketing strategies today!

Did you know that we can help you with Google, Facebook, Instagram, Twitter and LinkedIn Advertising?

Dedicated Success Team

You’ll have a dedicated team of marketing specialists who are committed to helping you.

Your Customer Success Manager: Keeping you in the loop, answering your questions, and making your life easier.

Your PPC Strategist: Thinking ahead, coming up with the master-plans, analyzing results, and solving problems.

Your PPC Campaign Manager: Researching, building, and optimizing your PPC campaigns.

Boost your sales using social media:

Google Account Optimisation

Google Ads is probably your main requirement as a brand, if you have a physical location. Having a complete google account, as well as plentiful of reviews, will naturally boost your business.

Google Ads

Google Ads are the most versatile and widespread ads. Google ads allow you to both boost your business without being intrusive to the customer, and easily create ads that will adapt to any platforms.

We are Google Premier Partners This provides us with even more support from Google, which benefits you. We serve our clients with the highest levels of integrity, communication and results. We have the highest level of technical support available from Google to ensure that our requests on your behalf are speedily expedited amongst Google’s teams.

Facebook

Facebook is the most widely used social media network. Almost 2.5 billion people around the world use Facebook. That’s more than 30% of the world’s population.

With so many people using Facebook, you’re almost guaranteed to be able to reach an audience that’s relevant to any type of business. That’s where one of the most powerful features of advertising on Facebook comes in: audience targeting. The targeting capabilities on Facebook are unmatched by any other social media network.

Facebook’s advanced targeting can be used to target your ads to the most relevant audience — and even tap into new audiences you’d otherwise never reach with organic content alone.

Instagram

You can also advertise on Instagram through the Facebook Ads Manager. Instagram has over 1 billion monthly users globally. That’s a little less than half of the number of users on Facebook. The majority of users are between the ages of 18 and 34.

People using Instagram Explore are exploring their interests and discovering new content creators. Ads in Instagram Explore are a great opportunity to put your brand in front of a new audience.

There are many ways you can advertise on instagram. You can Promote posts and stories directly from your Instagram professional account.You also can create ads from your Facebook Page and promote them on both Facebook and Instagram. However, we recommend creating ad campaigns in the Facebook Ads Manager to access full targeting capabilities.

LinkedIn

The LinkedIn platform has over 660 million monthly-active members worldwide. Users on the platform are largely made up of working professionals which makes LinkedIn a great place for B2B (business-to-business) advertising. LinkedIn is the go-to platform for working professionals, which provides B2B advertisers a large audience pool to reach.

Plus, the advantage of advertising on LinkedIn is definitely its unique targeting capabilities. On LinkedIn, you’ll have access to unique targeting criteria that isn’t available on other platforms. You can target users on LinkedIn by unique demographics, including job title, job function, and industry. Maybe you only want to advertise to potential customers at the director level who work in customer service within the recruiting industry. LinkedIn’s targeting capabilities make that possible.

Plus, with the option to include lead gen forms in your LinkedIn ads, LinkedIn can be a lead generation machine. This will allow you to not only reach a very specific audience but drive leads without directing them outside of the LinkedIn platform.

LinkedIn is Message Ads are the most effective ads on this platform.They allow you to send direct messages to your prospects to spark an immediate action.

Twitter

Digital advertising is less common on Twitter because organic reach is still a significant driver of a brand’s performance on Twitter. This is very unique to twitter – but even so, ads can still deliver strong results depending on what your goals are. Twitter has over 330 million monthly users globally. The majority of users are between 35–65 years old.

Advertisers have discovered a few niches that have high engagement on Twitter: B2B and e-commerce. Many B2B companies are using Twitter as a digital marketing tool, and Twitter users are known to spend a lot of money online. This makes advertising specifically to these audiences a great strategy.

Youtube

YouTube is the second largest search engine, second only to Google, with over 2 billion monthly active users. Ads on YouTube appear before and during other YouTube videos or as a stand-alone promoted video that’s displayed after performing a search.

Since you can target demographic information and interests, you can serve your videos to specific relevant audiences already watching videos from similar brands or on related topics.

Snapchat

Snapchat’s 218 million users are predominantly made up of people between the ages of 18–24.

Snapchat offers a few ad types, including story ads, sponsored tiles in Snapchat Discover, and augmented reality (AR) lenses.

Snapchat’s ad types feel pretty similar to the advertising options on Instagram. What really makes Snapchat unique is the augmented reality lenses. AR lenses are sponsored by a business to create interactive moments that users can use and share with their friends.

Influencer

Whether you’re running a start-up or have been in business for years, getting your brand in front of – and well known by – thousands or even millions of people is the dream but isn’t always attainable without the right network. After all, brand awareness is half of the battle of building a successful business, and without it, your business may struggle to get off the ground, earn leads, and reach important goals down the road.

The good news is that improving your brand awareness isn’t completely out of reach. You have the power to turn things around and take your brand to the next level.

Partnering with trusted influencers with large followings is the quickest and most cost-effective way to improve your brand’s visibility and generate leads. In fact, it’s estimated that 40 percent of consumers have made a purchase based solely on an influencer’s post.

Boost your sales using traditional Methods

Printed Media

Even today, printed media has an impact on potential customers. Whether it be an ad in a newspaper or magazine, or a standalone flyer or poster, physical visuals always grab attention.

Television and Radio

Connected TV is the ideal way to reach your target audiences on the big screen and offers the targeting of digital advertising, with the lean-back experience of TV.

Creative Services

Our creative team has the knowledge and experience to determine the best approach for your short form or long form infomercial. One approach is to create a “lead generator’ where the price of the product or service is not mentioned, leading the viewer to call for more information. The other approach mentions the price point in the “call to action” where the final pitch is made to get the viewer to call the 800 number or visit the website. In many cases the price of the product or service will determine if your production is 28 ½ minutes or a 120 or 60 second short-form commercial. When writing the script, we employ a problem-solution scenario which identifies a problem the viewer can identify with and then demonstrates how your product or service solves that problem. As the script is written, determinations will be made as to the use of demonstrations and testimonials. Our goal is not to win awards but to produce your infomercial with high production values that will sell your product and give credibility.

Production

Once the commercial has been written and approved the production process begins. First, we cast the talent. A video link of the casting is then sent out the following day for the client to view. Upon determining the best way to convey your message, shooting will take place on location, in a studio or both and may take one or more days. Our production standards are among the highest in the industry. We use HD cameras with 35 MM lenses to ensure network quality production. Following the shoot, post production begins including editing, the creation and incorporation of animation and audio dubbing. This entire process takes place in-house.

Media Buying

We strongly recommend a one to two week national cable media test. Our media buyers will research and prepare a media campaign specifically targeted for your product. Each network that runs the infomercial will have a different 800 number so we can track which networks are attracting viewers. Our media buyers will work closely with you, guiding you through all stages of the media buying process, from DRTV media testing and analysis, through roll-out. This approach ensures direct response media buys that lead to direct results.